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White Claw Surf
"A Whole New Wave of White Claw"
TV, 360 Social, Web, Youtube Series
In 2022, we helped launch a whole new wave of White Claw—Surf.
It’s a collision of bold flavor for a taste like no other.
To kick off the campaign, we sent 3 pro surfers and an eco-board shaper on a
Surf Tour across the country and followed them as they surfed waves far from the ocean. The message was clear—you can Surf Anywhere.
The Tour gave us a long form film that premiered at SXSW called “Surf Eyes,”
product spots, endless social content for our brand channels as well as the surf influencers’, a Youtube series, and a landing page on the WC site that nested the entire series from start to finish.
The Surf Hub
A landing site to house all the content—
from interviews & social shorts to bios and iconic quotes.
Social
Reels, in-feed, stories—you name it, we did it.
We even premiered a short film called "Surf Eyes" at SXSW 2022.
Deep Dive
+ We created a new Youtube series that progressively goes deeper into the lives of our surfers—
one question at a time.
Watch Now
Drink bold, hang loose 🤙
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