At the annual Social Good Summit in NYC, MasterCard gave people the opportunity to pitch world changing ideas in an actual elevator. Participants had 1 minute to tell us what they’re doing to help end poverty and how MasterCard can help.


We then posted the videos online, fostering valuable connections and conversations. More than 140 people shared their big ideas via the elevator and as a philanthropic bonus, The Center donated $500 to DataKind for the first 100 people—totaling a $50,000 donation.


It’s the most successful Priceless Elevator Pitch initiative to date.
*Winner of a Gold Midas Award