Finish Quantum is designed to work without pre-rinsing your dishes. Because guess what? Every single time you pre-rinse your dishes, 20 gallons of water is wasted. 

 

So our goal was to change people people's behavior...to get them to Skip The Rinse. And if everyone in the U.S. did just that, we could save 150 billion gallons of water in just one year.

*After launching this campaign,
Finish ended the year with a 33% increase in sales.

 

Recognized by Effies, 2022 (Silver 2x), Jay Chiat Awards, 2022 (Gold in Sustainable Strategy), AME Awards/New York Festivals, 2022 (Silver in Environmental and Sustainability) and WARC Awards, 2021 (Grand Prix for Brand Purpose).